CIC-IT

Item : Goal settings according to the user's features


Most of the time presented in the form of questions about personal user's informations and his motivations/goals.

Exemple(s) :

Nike+ Smoke Free AlcoDroïd

Pros

Personalization
Awareness of the user's motivations
In the form of a survey thus easy to fill out.

Cons

Shall not be too long
Propose answers that can potentially be relevant to user's expectations (otherwise, risk of application non-use)